A Changing Neighborhood…

This piece is in two parts and will be con­cluded next week.

Up to about 10–15 years ago, the Cir­cle was a sleepy lit­tle place that hardly ever saw any new activity…for the first 25–30 years of my life, a new shop on the Cir­cle or even a lit­tle ren­o­va­tion of an exist­ing shop was con­sid­ered such a major event that the whole of Matunga would come out for a “look-see”.

It was the ATMs that slowly started chang­ing the char­ac­ter of the Cir­cle, fol­lowed by the foodie shops like Gar­nish, a change that has now accel­er­ated to such an extent that a new out­let causes no excite­ment whatsoever.

The lat­est kid on the block is a place called “Dairy Don”, a name that only a nutty Gujju from Gujarat could have come up with. The shop serves sand­wich ice-creams, a “paan” ice-cream and also some­thing called “gotala”. Even though Baskin Rob­bins strug­gled, Nat­u­rals and the soft­ies sold by the Noble broth­ers have always done well and prob­a­bly so will “Dairy Don”, cater­ing to the ever-growing num­bers of Gujjus, who like their cousins in Rajkot, need their sweet-tooth fix on a reg­u­lar basis.

Food is where the most action is.

Nanoomal Bho­j­mal behind Aurora is gone with a blast (its ille­gally stored fire cylin­ders exploded and the build­ing caught fire), replaced by a kinder­garten teach­ing chain. New Yorker’s has been replaced by Only Parathas and Rasna Pan­jab has ren­o­vated its sig­nage. CCD has a new branch oppo­site Matunga sta­tion with a new cof­fee place next to Abbas Library called Capresso, which does a bet­ter job of froth dec­o­ra­tion on the cap­puc­cino than CCD. And, Ahar serv­ing coastal food now has a new fam­ily area with a sep­a­rate entrance. Luck­ily, Fu Yong still remains…unchanged.

Muthuswamy has opened an out­let oppo­site the Matunga station…unfortunately, the food just doesn’t com­pare to the stuff he serves dur­ing par­ties and func­tions. Koolar has become even more iconic, being the only “Irani” restau­rant left within miles, while all the Udipis con­tinue to do great business.

And among all these, Varun is steadily doing bet­ter and bet­ter with his home made thin-crust piz­zas and pas­tas, serv­ing a select set of known cus­tomers, friends and family.

There also seems to be a sud­den erup­tion of par­lors and salons. While Enrich has been around for some time, there is now Adorn next to Foto Cir­cle, one other shop next to Nat­ural ice-cream and Diva behind Aurora cin­ema, while Star con­tin­ues to han­dle the bar­gain seek­ing clients.

Then there are the shiny shops in the new build­ings on the stretch from the Cir­cle to the Sta­tion. While Pra­manik and Milap have been around for some time, IIFA (like Alfa in San­tacruz) has become the new store to go to for any­thing and every­thing you need at home, with SIA across the road pro­vid­ing rea­son­ably inex­pen­sive branded jew­elry.  Only when it comes to big brand cloth­ing and shoe stores, does the Cir­cle still seem to lag behind even places like Parel, Levi’s per­haps being the only major brand to have an out­let in Matunga.

The road­side ven­dors have increased. The bhel­wala in the lane behind Aurora does more and more busi­ness with each pass­ing day and each week sees yet another pave­ment occu­pied by some or the other vendor.

And to patron­ize all these shops and road­side eater­ies, are the ever-growing num­bers of Gujjus and Kutchis and Mar­waris, with their large and shiny cars, occu­py­ing all the new high-rises and rede­vel­op­ments, along with their ret­inue of chauf­feurs and cooks and maids.

And….

2 Comments

  • Mini Panikar wrote:

    hi.
    I am Mini, an edu­ca­tor from Shishu­van and an avid reader of your Sun­day columns.
    I would like you to share your views on “Chang­ing trends in Matunga mar­ket” spe­cially with regard to the ser­vice sec­tor. Our project day topic for this term is “TRADE IN MATUNGA” and it would be great if you could come over to our school to share your views with our stu­dents at a con­ve­nient time.
    I would appre­ci­ate it if you could share your cell num­ber with me so that I can give you fur­ther details regard­ing the above matter.

    Regards
    Mini Panikar

  • […] A cou­ple of months back, I had men­tioned Dairy Don, a chain from Surat that sells inter­est­ingly dif­fer­ent ice-cream sand­wiches and paan ice-creams. The newest entrant is an out­let of Hav­mor, an Ahmed­abad based chain that sells reg­u­lar ice-creams, sit­u­ated where Himan­shu Elec­tri­cals used to be. On the far end of the Cir­cle, next to Fu-Yong is a Gelato Ital­iana out­let as well, serv­ing (obvi­ously) gelatos and sorbets. […]

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